Fintechs adopting voice-led, vernacular first approach to tap into T2, T3 markets聽

The Hindu online

www.thehindu.com

With large number of investors now coming from tier 2 and tier 3 cities, fintech players are adopting voice-led and vernacular-first approach to bridge the gap between financial awareness and action. For decades, the financial behaviour in these markets has largely revolved around saving—prioriti