ASICS opens first Bangladesh store to tap growing fitness market

TBS News

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ASICS, the renowned Japanese sportswear brand, has made its Bangladesh debut with the opening of its first store in Dhaka, signalling a strategic move into the country's burgeoning fitness and lifestyle retail sector. DBL Lifestyles Limited, the retail arm of DBL Group, is the authorised franchise partner for ASICS in Bangladesh, the company said in a press release. The launch commenced with an early morning run, reflecting the brand's founding philosophy, "Anima Sana In Corpore Sano" ("A Sound Mind in a Sound Body"). Following the run, ASICS officially unveiled its inaugural store in